Marketing Mix in Cafe Coffee Day free essay sample

Create a 5 page website for showcasing your products a. Home ( Group collaboration) i. Describe your company, the products you are selling, membership form, link to other pages b. Products 1 (member 1) i. Minimum of 5 products, with an image, name, desciption, price value, buy option, link to other pages c. Products 1 (member 2) ink to other pages d. Products 1 (member 3) link to other pages e. Products 1 (member 4) link to other pages f. Products 1 (member 5) link to other pages The 2nd and 3rd page are sample layouts (home and individual pages), the code on the 4th page is an example of a form that should be in the bottom right part of the Home Page Home Page 2 Page 3 Page 4 Page 5

Actinides (Actinide Series) Element Properties

Actinides (Actinide Series) Element Properties At the bottom of the periodic table, there is a special group of radioactive metallic elements. These elements have interesting properties and play a key role in nuclear chemistry. Actinides Definition The actinides or actinoids are a set of radioactive elements on the periodic table, usually considered ranging from atomic number 89 to atomic number 103. Location of the Actinides The modern periodic table has two rows of elements below the main body of the table. The actinides are the elements in the bottom row. The top row is the lanthanide series. The reason these two rows of elements are placed below the main table is that they dont fit in the design without making the table confusing and very wide. However, these two rows of elements are metals, sometimes considered a subset of the transition metals group. In fact, the lanthanides and actinides are sometimes called the inner transition metals, referring to their properties and position on the table. Two ways of including the lanthanides and actinides within a periodic table are to include those elements in their corresponding rows with the transition metals (makes the table wider) or ballooning them out to make a three-dimensional table. List of Elements in the Actinide Series There are 15 actinide elements. The electronic configurations of the actinides utilize the f sublevel, with the exception of lawrencium (a d-block element). Depending on your interpretation of the periodicity of the elements, the series begins with actinium or thorium, continuing to lawrencium. The usual list of elements in the actinide series is: Actinium (Ac)Thorium (Th)Protactinium (Pa)Uranium (U)Neptunium (Np)Plutonium (Pu)Americium (Am)Curium (Cm)Berkelium (Bk)Californium (Cf)Einsteinium (Es)Fermium (Fm)Mendelevium (Md)Nobelium (No)Lawrencium (Lr) Actinide Abundance The only two actinides found in appreciable quantities in the Earths crust are thorium and uranium. Small quantities of plutonium and neptunium are present in uranium orders. Actinium and protactinium occur as decay products of certain thorium and uranium isotopes. The other actinides are considered synthetic elements. If they occur naturally, it is part of a decay scheme of a heavier element. Common Properties of the Actinides Actinides share the following common properties: All are radioactive. These elements have no stable isotopes.Actinides are highly electropositive.The metals tarnish readily in air. These elements are pyrophoric (spontaneously ignite in air), particularly as finely divided powders.Actinides are very dense metals with distinctive structures. Numerous allotropes may be formed (plutonium has at least 6 allotropes!). The exception is actinium, which has fewer crystalline phases.They react with boiling water or dilute acid to release hydrogen gas.Actinide metals tend to be fairly soft. Some can be cut with a knife.These elements are malleable and ductile.All of the actinides are paramagnetic.All of these elements are silver-colored metals that are solid at room temperature and pressure.Actinides combine directly with most nonmetals.The actinides successively fill the 5f sublevel. Many actinide metals have properties of both d block and f block elements.Actinides display several valence states (typically more than the lanthanides). Most a re prone to hybridization. The actinides (An) may be prepared by reduction of AnF3  or AnF4  with vapors of Li, Mg, Ca, or Ba at 1100 - 1400 °C. Actinide Uses For the most part, we dont encounter these radioactive elements much in daily life. Americium is found in smoke detectors. Thorium is found in gas mantles. Actinium is used in scientific and medical research as a neutron source, indicator, and gamma source. Actinides may be used as dopants to make glass and crystals luminescent. The bulk of actinide use goes to energy production and defense operations. The primary use of the actinide elements is as nuclear reactor fuel and for the production of nuclear weapons. The actinides are favored for these reactions because they readily undergo nuclear reactions, releasing incredible amounts of energy. If the conditions are right, the nuclear reactions may become chain reactions. References E. Fermi (1934). Possible Production of Elements of Atomic Number Higher than 92.  Nature.  133  (3372): 898–899.Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. pp. 1230–1242.Theodore Gray (2009).  The Elements: A Visual Exploration of Every Known Atom in the Universe. New York: Black Dog Leventhal Publishers. p.  240.

AnalyticalResponse1 Essay Example | Topics and Well Written Essays - 1250 words

AnalyticalResponse1 - Essay Example She is bored to death in her sisters house. When she finds work in a shoe factory, this too turns out to be drudgery. She does have enough money to buy some decent clothes as she has to pay four dollars a week as rent to her sister. Carrie begins to hate her co-workers and tries to get out of the boredom by spending most of her free time watching people as they pass on the street outside her sisters house. Carrie loses her job after an illness. It looks like she has to forget her big dreams of becoming rich and famous and return home. However she meets, George Drouet, a successful salesman, who she had earlier met in a train, by chance, a second time. Carrie leaves her sisters house and lives with George. In the meantime Carrie meets George Hurstwood, a friend of Drouet and a wealthy manager of a Chicago tavern. After a string of misunderstandings and errors in moral judgments, Carrie and Hurstwood move on to bigger and better lives in the big city of New York. Capitalism in America brought one of the biggest changes to American culture and that was the trend of â€Å"conspicuous consumption". Carrie in the novel represents consumerism and the American middle class. Carrie is shown as being "ambitious to gain in material things." (Dreiser,1900) And her personality reflects the American middle class growing desire for material things. Carrie wants to accumulate material things because she desires a higher status in society and she is aware that this will undoubtedly ensure her a higher status. Dreiser emphasizes this fact by giving us specific details about everything Carrie owns. Carrie has an imitation alligator-skin bag. She cannot afford a real alligator skin bag but still has an imitation one as she wants the status that goes with conspicuous consumption. As one reads the novel one can see the transition in Carries character while trying to adjust to the fast life of a big city. She suffers from what

CRIMINOLOGY Essay Example | Topics and Well Written Essays - 2000 words

CRIMINOLOGY - Essay Example It will be argued that both theories lack a basic explanation of psychology or the human agents involved in criminal behaviour. Thus, while both theories explain crime and deviance on a 'macro-level', they present problems on the micro level by not providing sufficient explanation for individual deviance. It will be argued that functionalism was a useful model in an era where society was less fragmented, while 'social conflict' continues to be a useful model because the material conditions underlying crime have persisted. CONFLICT THEORY The notion of conflict theory, is one which is grounded or established in the basic Marxist principle of the class struggle, p. â€Å"crime as a legal definition of human conduct is created by agents of the dominant class in a politically organized society† [Adler & Adler, Ed., 2000, p. 65]. In Marxist terms, what Quinney argues is that the law essentially exists to serve the interests of the ruling class. Conversely, deviance and the social c onstruction along with the legal constructions of definitions of deviance, has the further agenda of protecting the interests of a particular group of people in society. That is, the interests of those who construct and often enforce the law. ... 65] constructions of any given society. In these terms, it can be maintained that this approach through ‘material’ measures, is also empirical, and as such, this paper is arguing that it provides the most adequate theory in terms of an assimilation of conflict theory, differential association and labeling theory . In this sense, some more comments on the empirical details of conflict theory ought to be raised and examined. A good example of the ‘empirical’ nature of ‘conflict theory’, and by ‘empirical’, it is implied in terms of employing a pronounced consideration of material conditions, is the notion of property. As the author in question argues, the structure of power is also established through wealth, and this represents property. In these terms, property is regarded as one of the most core or central rights within Western industrialized democracies. That is, if it is ‘capital’ and ‘property’ which ar e that which determine wealth and power, and in turn, there is a basic desire to maintain this, it follows that by strictly protecting property class interests or class conflict is perpetuated. Another important component of the theory in question, anticipates how ‘differential theory’ can improve upon this foundation. In conflict theory, one of the cornerstones for explaining law in terms of class structure, and power relations, is the notion of ‘socialization’. To maintain that there is in a sense, a coercive nature to law in the sense that there is a bonding of the educated and class elite along with, on the other hand, an association which occurs similarly among the more impoverished classes. For instance, it is a statistic of the

On “Unspeakable Conversations” Essay Example for Free

On â€Å"Unspeakable Conversations† Essay The issues of euthanasia and infanticide have long been subjects of heated debate, and there are no signs that the arguments for and against the two ethical dilemmas are coming to a halt. For the most part, the issue stems from the classic stand-off between religion and science, or religion and the state. In cases where the aforementioned conflict applies, what are brought to the table are arguments revolving around and stemming from the idea of a human being’s â€Å"right to life†. Generally the church invokes the central belief that a life can only be ended by the supreme being that created it, to counter whatever propositions that may have been deducted from scientific studies and philosophical undertakings that deviate from the said belief. Nowadays, debates on euthanasia and infanticide no longer just stem from religious beliefs. Opposition for the legalization of the two issues likewise comes from various organizations that, in more ways than one, are (or will be) directly affected. An example of such an organization is Not Dead Yet: a movement that concerns itself with the plight of the disabled, and of which Harriet McBride Johnson whose article â€Å"Unspeakable Conversations† is at the heart of this position paper – is a member. For purposes of clarity, this paper focuses on the implications of and points in Johnson’s article in exploring the philosophy of Peter Singer, who is undoubtedly one of the most controversial philosophers – nay, figures – today, with the intent of refuting his position relative to the two areas of concern. In a nutshell, this paper, while acceding to the logicality and coherence of Singer’s position, argues that the world in general is not yet ready for his revolutionary view of morality and ethics; and that there are more grounded alternatives that have yet to be considered and taken which do not require the legalization of either euthanasia or infanticide. The Merriam-Webster Medical Dictionary defines euthanasia as â€Å"the act or practice of killing hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless way for reasons of mercy; also : the act or practice of allowing a hopelessly sick or injured patient to die by taking less than complete medical measures to prolong life—called also mercy killing†; infanticide, on the other hand, translates to â€Å"the killing of an infant†. Since the latter definition elicits horror, it is important to emphasize that what Singer proposes is selective infanticide – a concept that is not as horrifying when understood in the context of his philosophy. Harriet McBride Johnson’s â€Å"Unspeakable Conversations† is a personal account of the lawyer’s relationship with Singer, which began when she accepted the latter’s invitation to two speaking engagements in Princeton University in March 2002, and her thoughts on his philosophy. Even before her encounter with the controversial bioethicist, Johnson had been fully aware of Singer’s philosophy, what with her organization Not Dead Yet being a thorn on the professor’s side, disrupting his lectures and even protesting his appointment in Princeton University. As such, it is no surprise that in the latter part of the article Johnson recounts that her agreeing to be involved in one of Singer’s talks in a non-violent manner (so to speak) aroused negative feedback not only from her co-members in the organization – who believe that a discussion with him is out of the question since giving him an audience legitimizes his view but from her sister, who clearly is of the opinion that Singer’s view, if used as a basis for future legislation / action, may pave the way for another genocide. Johnson’s opposition to selective infanticide is grounded on two ideas: (1) that people are not fungible, and (2) the basis for selecting disabled infants is prejudicial. The first concept is clearly a response to Singer’s assertion that infants are replaceable, and thus infanticide cannot be considered wrong when done under the correct pretense. Such a striking proposition is rooted in what Johnson sees as Singer’s view that infants cannot be considered â€Å"persons† on the basis of their inability for self-awareness, and their inability to express preferences, the most important of which is the preference to live. As for the second idea, Johnson strengthened her argument by raising the issue of race versus disability (in relation to trends in adopting babies): if the basis for killing a certain infant is the prediction that its life will be worse-off in the future due to disability, then why can’t a mixed-race baby – whose chances of being adopted are slimmer compared to white babies, thereby raising its chances of living a life that is not at all appealing – also be considered? This oversight, for her, is a product of prejudice prevalent today. As indicated in the article, Singer responded to the question by saying that whereas preferences based on race are not reasonable, those based on ability are not. With regard to euthanasia, or assisted suicide, Johnson made use of the ideas of Andrew Batavia and Carol Gill to better make understood her point.. For Batavia, assisted suicide is but another way of upholding a person’s autonomy: if a person wants to die, then out of respect for the autonomy of that person, everything – even assistance – should be given to facilitate the choice. Carol Gill, on the other hand, considers assisted suicide a form of discrimination directed towards the disabled. This idea stems from the fact that on a general note, society takes every known measure to prevent the occurrence of suicides; and yet, suicides for the ill and the disabled – though assisted – are considered (or even encouraged). This contradiction is explained by Gill as a product of the underestimation most people have of the quality of life a disabled person has or can have, which likewise gave birth to the stereotypical image of the disabled as people who are to be pitied. With the above statement in mind, it only follows that society is not surprised – in fact, Gill went as far as to say that it is considered rational – when a choice to die is made by a disabled/ill person. Johnson quite expectedly sided with Gill, adding that what is worrying is what she calls the â€Å"veneer of beneficence – the medical determination that, for a given individual, suicide is reasonable or right. † Debunking Batavia, her article implies that choices are, in fact, illusory when the discussion is that of a disabled person’s preference to die. Why is this so? Under â€Å"normal† circumstances – that is, with a non-disabled person – a choice is to be upheld in respect of a person’s autonomy. When it comes to a disabled/ill person’s â€Å"choice† to die, however, the issue is not that of upholding the choice but of the very occurrence of the thought that the person prefers to die rather than live. For Johnson, prior to legalizing assisted suicide, what should be done is exhaust all possible means of upholding the right to live of the disabled and the ill. Quoting her: â€Å"We shouldn’t offer assistance with suicide until we have all the assistance we need to get out of bed in the morning and live a good life. Common causes of suicidality†¦ are entirely curable. † In defense of Singer and his views, Johnson acceded that the professor’s work is logical, in that â€Å"it does make sense – within the conceptual world of Peter Singer†. If one were to read his work â€Å"Practical Ethics†, it is clear that the ideas of Singer regarding infanticide and euthanasia are entirely rational, albeit horrifyingly so for the majority of the human race who have yet to understand his way of thinking. A utilitarian through and through, Singer merely applied the dictum of producing the most happiness for the most people in conjunction with his view that what matters is not the species of a creature but its sentience and ability for self-awareness. With these in mind, and all subjectivity aside, his pursuit of the legalization of euthanasia and selective infanticide are logical – as logical as his pursuit for animal rights are. However, such a revolutionary way of looking at the universe in general is still unwelcome today. To think like Singer is to uproot age-old beliefs and completely reconstruct one’s brand of morality – a feat that is perhaps not impossible, but improbable. As such, Johnson’s idea that before thinking of assisted suicide, assistance first should be given to the disabled and the ill, is the better route to take. REFERENCES Johnson, Harriet. (2003). Unspeakable Conversations. New York Times. February 16, 2003, from http://query. nytimes. com/gst/fullpage. html sec=healthres=9401EFDC113BF935A25751C0A9659C8B63 Mar. (2008). Princeton Bio-Medical Ethics Professor Peter Singer Teaches Controversial Ethics. Associated Content. February 21, 2008, from http://www. associatedcontent. com/article/616049/princeton_biomedical_ethics_professor. html? cat=5 Singer, Peter. (2008). Putting Practice Into Ethics. The Sun: New York. January 16, 2008, from http://www. nysun. com/arts/putting-practice-into-ethics/69595/

Lead And The Environment :: essays research papers

Lead and The Environment Some materials are so commonplace that we take them for granted. One of those materials is a grayish metal that has been with us for thousands of years. That metal is lead, still one of the world's most useful substances, and one that never ceases to find a role in human society.   Ã‚  Ã‚  Ã‚  Ã‚  Lead has the atomic symbol of Pb (for plumbum, lead in Latin). The atomic number for lead is 82 and the atomic mass is 207.19 AMU. It melts at about 327.502 oC and boils at 1740 oC. Lead is a heavy, ductile, soft, gray solid. It is soluble in nitric acid and insoluble in water. It is found in North, Central and South America, Australia, Africa and Europe. In modern times, lead has found a wide range of uses, and world demand for lead and its products has steadily increased. Lead's usefulness stems from the metal's many desirable properties: softness, high density, low melting point, ability to block radiation, resistance to corrosion, readiness to form alloys and chemical compounds, and ease of recycling. Its versatility, as well as its physical and chemical properties, accounted for its extensive use. Lead can be rolled into sheets which can be made into rods and pipes. It can also be molded into containers and mixed with other metallic elements.   Ã‚  Ã‚  Ã‚  Ã‚  Lead was used in ancient times for making coinage, art objects and water pipes. One of the first known toxic substances, lead was used by the Romans for lining aqueducts and in glazes on containers used for food and wine storage; and it is suspected to have resulted in widespread lead poisoning. Members of the famous Franklin Expedition to the Northwest Passage in the mid-1840s met a similar fate, being poisoned from lead in solder, widely used at the time to seal tins used to store foods. Until recently, one of the most significant uses was an anti-knock additive in gasoline. In the 1970s and 1980s, steps were taken to reduce the use of leaded gas. By 1990, these actions had virtually eliminated the use of lead in gasoline. Lead is also one of the best and earliest examples of recycling about 55 percent of the lead used in Canada comes from recycled material.   Ã‚  Ã‚  Ã‚  Ã‚  One particular category of toxic tort is injury caused by exposure to lead-based paint. The hazards of lead-based paint have been known since the early 1900s, when the use of lead in the manufacture of paint was banned in Australia. The lead mining and lead pigment industries in the United States were able, however, to forestall the banning the use of lead in the manufacture of

Professional Athletes: Role Models or Criminals?

Professional athletes have been role models for children and adults alike since the beginning of time. They are often thought of superhuman, celebrities, and to some—even Gods due to their incredible physical strength, and unnatural talent. Professional athletes are given many things that the average American only dreams about; ranging from multi-million dollar paychecks, expensive cars, high profile romances, to exotic vacations. Oh, and being above the law. Numerous high profile players have been arrested multiple times throughout their career, escaping with nothing more than a slap on the wrist from law enforcement, or the NFL.Even those players convicted, and sent to prison for their â€Å"sentence† will be able to return to the football field after being released. Over the past decade the incidents regarding player’s conduct have increased dramatically all the while dragging the NFL’s reputation and ethics through the mud. It begs the question– should these athletes who are the role models for millions, be above the law simply because they are entertainers and celebrities? The answer is no. In my opinion a drastic change needs to happen immediately regarding this growing problem.No longer should players be able to go unpunished for committing crimes. However, to find the solution for this growing predicament—is to establish what factors contribute directly to it. The problem goes beyond the athletes being able to go unpunished for committing crimes. It starts with the league’s menial punishments, team owner’s irresponsible player management, fan attitudes, and the character of the player’s themselves. On the other hand, there are people, including; fans, agents, and of course the players themselves, who believe that the punishments being given now are too severe.I would just like to show those people another view of this debate—the view of an everyday person. In April 2007 NFL commissione r Roger Goodell put into effect new policies regarding player conduct based on the high number of players being arrested for major crimes. Due to the nature of the transgressions NFL officials began to worry about losing fans deterred by the league’s image. The new policy included longer suspensions, heavier fines, and team accountability for their players committing crimes.The new policy includes â€Å"requiring teams to pay the league a portion of the salaries forfeited by players suspended for violating policies regarding personal conduct† (Schrotenboer). Goodell’s goal is to hold team owners and managers partially responsible for the actions of the players on their roster. This forces the decision makers to put more consideration into drafting and signing troubled athletes, because now it is their money—not just their image at stake. Although the policy is a step in the right direction it is not doing near enough to clean up the league because talent is more important than character to a team.One example of this is Cincinnati Bengal’s receiver Chris Henry who was released by the team only after being arrested six times between December 2005 and March 2009 for crimes ranging from possession of marijuana, sex with a minor, DUI, and possession of and aggravated assault with a gun (Brandt). However, even with his arrest log reading like a novel, Henry has served a total of just eighty-eight days in prison for his crimes. This sentence came only after the second incident concerning relations with a minor.But, the Bengals kept him on the roster, even though four of the six incidents occurred after Goodell’s new conduct policy was put into effect. As far as the harsher punishment Goodell promised, Henry received a total a three game suspension for each of the incidents before being cut following the most recent assault arrest (Carpenter, Maske). Who should be to blame for allowing this criminal to go free and continue mak ing his millions? The ultimate blame needs to be placed on not only Henry himself, but also the owner and manager of the Cincinnati Bengals.Coaches have a large impact on the players on their teams. By allowing them to misbehave, they are basically telling the players what they do off the field does not matter as long as you win. In order to help clean up the NFL, coaches need to set an example by putting the law before the sport. Being in charge of a multi-million dollar business such as a professional football team, head coaches are under immense pressure to win, and will do so by any means. Marvin Lewis, the head coach of Chris Henry’s former team, the Bengals is a perfect example of winning at any cost—all the while denying so.In the article Player Arrest Put the NFL in A Defensive Mode, authors Les Carpenter and Mark Maske point out Lewis’ actions. During a 2007 press conference focused on the eight Bengals players arrested in the past year, including one p layer, Chris Henry, who had been arrested three times. Coach Lewis was asked to give his opinion on the player’s behavior. He responded by bitterly condemning the player’s actions. â€Å"It is an embarrassment to our organization†¦It doesn’t matter what you do for a living or who you are, you’ve got to follow those rules and laws† (Carpenter and Maske).This statement came from the leader of these players, as well as the man who only suspended Henry for two games after his prison stint. However, Lewis is not the only coach to allow felon players to escape punishment—because they are needed to win. In order to reverse the coaches attitudes toward the law there are things that need to be changed. For example, coaches should be required to pay a fine for every player who breaks the conduct code, or gets arrested. The new policy requires the team to pay—but not the coaches. Even if fining the coaches was put into effect it wouldn†™t alter the situation on its own.To have maximum impact on the league as a whole, another avenue needs to be taken. One way is suggested by Mike Florio in his article, NFL should strip draft picks from rogue teams. â€Å"The only way to get teams to avoid players with a history of legal problems—or, even better, help the player change his unlawful ways—is to strip the team of draft picks† (Florio). However, in order for this to happen, league officials such as Goodell need to introduce harsher penalties and fines to have any impact on players, coaches, and owners alike.However, for some people the current punishments being enforced are completely over the top already. When Goodell revealed his plans for the new policy in 2007 he was met with enthusiasm, praise, doubt, and protest—and that was just from fans. This shocked me that there is an NFL fan out there so dedicated to his or her favorite player that they oppose punishing offenders? Surprisingly t he answer is yes. On April 1st, 2009 Cleveland Brown’s wide receiver Donte’ Stallworth left a Miami nightclub at two o-clock in the morning, got behind the wheel of his Bentley and began to drive home.Three miles from his destination he was approaching what he thought was a yellow light and sped up to avoid it changing. However, due to his drunken stupor he failed to notice it was actually a red light—which he ran seconds before striking, and killing a pedestrian using the crosswalk. Stallworth was then charged with DUI vehicular manslaughter and released on $200,000 bail. His punishment? Thirty days in prison, two years house arrest—oh and a one season suspension from the league. Stallworth killed a man and will spend a total of thirty days in county jail, and forfeit a maximum of $745,000 salary for killing a man.To many people this is an utterly inconceivable notion. Stallworth killed an innocent man by choosing to drive intoxicated, and because of his status as one of the league’s best players he did less jail time than most drug dealers. Following Stallworth’s arrest all eyes turned to Goodell and the rest of the NFL officials to see what punishment, under the still new polictallworth’s arrest all eyes turned to Goodell and the rest of the NFL officials to see what punishment, under the new policy would be given. Stallworth was suspended a total of sixteen games during the time which he serves house arrest.To me, that is not punishment. However, others do not agree—and they are another piece of the NFL’s problem. One of those people is La Mont Chappell who writes in an article addressing Goodell’s choice of punishment for Stallworth and other criminal players. â€Å"Donte Stallworth deserves some sort of punishment for getting drunk, choosing to drive drunk, hitting a pedestrian, and ultimately killing that pedestrian†¦It is unfair to Donte Stallworth to be suspended for such a lo ng period of time because NFL players do not have long careers† (Chappell).To Chappell and other protestors of increasing punishment where do they draw a line? In another article reaming Goodell NFL agent Peter Schaffer writes, â€Å"It is clear our new NFL commissioner has pushed the punitive bar too high, to the point of inappropriate excessive†¦in Stallworth’s case—the one major difference between a murder or some other type of intentional crime and a DUI manslaughter is that there was not the original intent to do harm to another human† (Schaffer). People such as Chappell and Schaffer; fans and agents are the final component to fixing the NFL’s image.Athletes will continue to commit crimes because loyal fans, and money hungry agents will make excuses for their actions, something that can be changed. For example, agents get paid big bucks when athletes get paid big bucks. So, if an athlete is suspended, it hurts the agent’s pockets as well. A new policy could be added that will fine agents as well as players for breaking the law. That will prevent agents from representing the players that are multiple offenders—therefore setting a positive example to the public, and making players think twice about doing something stupid.In then end the NFL’s image problem can be chalked up to many different sources and comprise of many different factors and unless something is done to counteract the current trend nothing will change. The commissioner took a small step forward in 2007 by implementing the new policy—but he needs to step up as the leader he is and make punishments and fines that will impact players into changing their ways. Sure, there will be critics, but that is what it takes to regain the respectable name the NFL once had. It will not be simple, and it may take time, but it needs to be done.